After reviewing MCF LLC’s proposal, Rogers Inc. has called on our consulting firm to devise a social media strategy for Thomas Rhett that will strengthen and continue to build his brand. In order to reach a younger demographic, Thomas Rhett needs to use social media effectively. Through research and analysis, we have devised a plan to implement  Snapchat, Twitter, and Instagram to Thomas Rhett’s advantage. 

Snapchat

Snapchat is one of the fastest-growing social media apps worldwide and ranks as the most popular social media site among teenagers and young adults in the United States. Because the target audience of Thomas Rhett’s brand expansion is Gen Z and Millennials, we suggest Snapchat as a platform that will help us accomplish this goal. We had been following his Snapchat presence and found that he has limited use. Due to this finding, our first recommendation is to increase the frequency of his Snap-Stories. The transient nature of the pictures and videos sharing app allows fans into your day-to-day life. Because it’s a more spur-of-the-moment approach, we suggest snapping about concerts, pop-up shops, and of course his family or any other activity in his life. As well, we recommend creating a Snapchat GeoFilter whenever Thomas Rhett goes on tour or organizes pop-up shops. We know advertising through Snapchat will boost his brand and his online presence as well as give fans a glimpse of his life and bring them closer to the artist.

Twitter

Twitter is a social media platform where users can voice their opinion in 280-characters or even use a photo or video. Twitter has grown to be a social media giant with around 160 million daily active users. It is more important than ever for Thomas Rhett to capitalize on this growing market. Currently, Thomas Rhett has 1.79 million followers, but this number can be improved in a variety of different ways. The first would be to play to your strengths. I discovered that his most popular tweets contain pictures of his wife, kids, or both. Some of these tweets receiving over 10 thousand retweets. One recommendation would be to include a picture of your family in your twitter header. This would allow those who visit his page to immediately be presented a picture of him and his family. Maybe even earn a follow for this very reason. This would be a nice touch to his profile picture which is his album cover. The other recommendation would be to include advertising in certain tweets that promote Thomas Rhett’s brand. This could include tweets promoting his clothing line. One great use would be to share the time and location of his pop up shops. This would be a great way to reach the fans that actively follow Thomas Rhett.