content marketing & brand development
Florina Ilie
portfolio
About
My Story
For the past 17 years swimming has molded me into the person I am today. At the age of 16, I set four Romanian national records. In 2015, after all the years of hard work in the pool and classroom I was offered the opportunity to attend Georgia Tech, so I moved to Atlanta to follow my dreams. Being able to balance my athletic career while maintaining high academic standards has pushed me to perfect my time management and organizational skills along with developing an even stronger work ethic.
Followers gained
%
increase in engagement
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retention rate
Social media growth
content management
Working directly with brands to develop their online presence is a passion of mine. Through various marketing campaigns, I have grown brands social media followings along with thier engagement rates.
I have a keen eye for aesthetically pleasing content and how to implement it into brand development.
Facebook ad | Influencer campaign
Digital Marketing
When working on multiple digital marketing campaigns my approach has been to utilize Facebook ads and micro-influencers to drive results.
Bringing a creative approach to a problem is one of my strong suits. I strive to deliver the most cost-effective strategies on the tasks that are presented before me.
Leads generated
%
increase in traffic
%
click through rate
examples of my work
writing projects
I chose to showcase a part of my diverse course work at Georgia Tech. This includes topics from brand management, product planning, and technical communications.
results generated
client work
Brand development | Facebook ads
Clean Cosmetics
Revamped Clean Cosmetic’s website. Rewrote all the copy on the site to increase conversion rates. Formated the product page so it would be easy to read from a customer perspective.
Increased website traffic by over 75% in less than a month. Created Facebook ads that converted viewers into customers.
Grew the Instagram page from 1,500 followers to 20,100 followers over the course of three months. Substantially increased engagement on social media.
The campaign resulted in an increase in revenue of over 1,200% helping Clean Cosmetics generate over $140,000 in revenue in a span of five months.
Ran split test advertising and analyzed trends to determine the optimal advertisement strategy.
Instagram Management | Facebook ads
body sculpting clt
Generated over 160 leads using a cross-platform funnel, that utilized the lead generation feature of Facebook ads.
Increased social media following from 75 to 1,226 in a two-week time frame. And also increased user engagement through improved content.
Ran locally targeted Facebook ads in the Charlotte area to increase conversion rates of prospects.
Performed daily analysis of data and audience insights.
Maximized advertising results by developing and reformatting the ad copy to coincide with Facebook’s guidelines and policies.
Provided instructions to the owner on how to convert leads into customers.
project manager | influencer campaign
validfill
Coordinated micro-influencer campaign to raise awareness for campus sustainability bottle.
Contacted 300 students across 12 different universities within both the U.S. and Canada to participate in the campaign.
Directed a cross-functional team of five that delivered an increase in sales of over 10%
Developed a content guide to ensure the Coca-Cola Freestyle branding style was preserved.
Ensured every influencer was posting at appropriate times
from specialty marketing courses
Writing samples
Blue Apron Market Strategies & competitive advantage
Foundations of Strategy
Georgia Tech
DEEP ANALYSIS OF FITBIT MARKET STRATEGY
Product Planning
Georgia Tech
FitBit market research & customer analysis
Product Planning
Georgia Tech
THOMAS RHETT SOCIAL MEDIA ANALYSIS & RECOMMENDATIONS
Technical Communication
Georgia Tech